Year+10+Static+Images

The term "static image" simply means a non-moving image. This includes posters, advertisements, pamphlets, billboards and so on. Anything which includes both images and text is considered a static image.
 * __What is a Static Image:__**

 ¡  The main purpose of all advertising is either to sell, promote or persuade an audience of a particular point of view.  ¡  All advertisements have a particular group at whom they are aimed at. This group is called a “**Target Audience**”.  ¡  Various techniques are used by advertisers to effectively reach this target audience and achieve their purpose. Most advertisers manipulate or pressure their audience to react in a certain way.  ¡  Techniques can be divided into two categories: ¡  Visual (techniques you can see) or Verbal (written).
 * __Key Points of Advertising and Static Images:__**


 * __Key Terms:__**

|| *  Alliteration
 * **__ VISUAL __** || **__ VERBAL __** ||
 * * Borders
 * Balance
 * Bold Lettering
 * Font Style
 * Centring
 * Colour
 * Contrast
 * Dominant Visual Image
 * Reverse Print
 * Logo
 * Symbolism
 * Endorsement (image)
 * Rule of thirds
 * Superimposing
 * Assonance
 * Anecdote
 * Simile
 * Metaphor
 * Jargon
 * Slang
 * Emotive words (- or +)
 * Endorsement (quote)
 * Statistics
 * Slogan
 * Neologism
 * <span style="COLOR: #0b0505; FONT-FAMILY: Arial, Helvetica, sans-serif">Personal Pronouns
 * <span style="COLOR: #0b0505; FONT-FAMILY: Arial, Helvetica, sans-serif">Repetiton
 * <span style="COLOR: #0b0505; FONT-FAMILY: Arial, Helvetica, sans-serif">Rhetorical question
 * <span style="COLOR: #0b0505; FONT-FAMILY: Arial, Helvetica, sans-serif">Imperative Statement   ||